Domaining is the web-based marketing business of acquiring non-trademarked Internet domain names as
intellectual property investments
primarily for resale. In domaining, domain parking is optional and any
advertising revenue gained would be considered a bonus while awaiting the sale of a domain.
Domaining, aka "flipping domains", is
occasionally confused with
domaineering which involves acquiring with the intent to monetize non-trademarked Internet domain names for their use primarily as an
advertising medium like virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits.