A method of marking the moment when a person makes an unwanted or otherwise unnecessary remark, which often adds nothing to the conversation or is completely unrelated. Timed well, this phrase can lead to embarrassment for the victim at their lack of social/conversational skills, especially in front of larger groups. Originates from the FIFA franchise, relating to touchline reporter Geoff Shreeves.
Person: you'll never guess what happened the other day! It was crazy! Basically I went into this shop and there was this lady who had a bag full of food and I saw that on her bag it said my name!!!! I was like what the heck???? How crazy is that!!!