A person with multiple millions or usully billions of dollars of wealth who are dubious of character and morals. They spend their time cultivating a positive public image, or lean into their evilness because they are above the law and probably own several politicians or groups that write or change laws in their favor. They enjoy being called elite, and having absurd passion projects that benifit no one but themselves and their businesses.
Did you know that villionaire Jeff Bezospurposefully had his rockets changed to look more phallic before he shot himself into space, just because he could.
An excalmation used by house Vernius when bad news comes their way, which is quite often. House Vernius is the royal family that controls the planet Ix in the book series DUNE by Frank Herbert and the extended series by his son Brian Herbert and Kevin J. Anderson
The emporer of the entire imperium is trying to murder your family and sieze all your assets...
Oh vermillion hells!
OR
Damn a paper cut! Vermillion Hells!