brand new is/was always classified in more of the indie scene and unlike EMO, jesse lacey actually writes about real life experience and doesnt complain about his mistakes or those very experiences.there sound is quite similiar to that of
the smiths. jesse lacey is the deepest most profound song writer out there and i admire him for his guts and making it thru tuff sergeries and
relationships JESSE LACEY IS MY HERO
the best thing for brand new is to stay low key because no one wants them getting popular, so emo crowds can pretend to be "profound", instead of depressed and insane.