The shell of a site. Tumblr was once revered in the 2000s for its complete anonymity. One could post whatever they wanted to under any alias.
Because of this unique feature, Tumblr became a flaming shithole filled to the brim with the most pretentious bastards on
the face of the earth. Anonymity and lack of true moderation also contributed to massive amounts of porn being posted frequently, and it was only when "
inappropriate situations" featuring children forced advertisers to take Tumblr's money away did Tumblr actually do anything, resulting in the Tumblr exodus of 2018. Hundreds of thousands of users fled en masse to more lax sites, if that's what you could call them, such as Reddit and Twitter. The Tumblr users who fled, including the porn artists and their following, proceeded to spread their disease like an invasive species and decimate the healthy ecosystems of Reddit, Twitter, and probably several others. Tumblr was sold to Automatic Inc for a measly 3 pennies and a used tissue, and is now a husk of the once bustling late 2000s phenomenon it once was