The way one presents him or herself in an uncool loser like fashion. Also known to be the opposite of swag. Synonyms include: loser, lame, undesirable, douche, poser, gynocomesita, wannabe, wack, the number six, and the one guy that started SOPA.
"I just benched 135 lbs..Swag"
"My wallet Versace, my shoe laces Versace, my toilet paper Gucci"
These people have
"SWOG!"