When a certain media property that, while unsuccessful when it first comes out, can manage to become a successful franchise overtime using nostalgia.
"Fortunately, Double Fine have managed to cling to driftwood long enough to wait for the inevitable twenty-year nostalgia wave to come around and can now surf that driftwood all the way to sex island with Psychonauts 2. Yes, they've pulled what's now technically known as the Shenmue gambit."
-- Psychonauts 2 (Zero Punctuation)
The application of hybridized swearing of Chinese and English. It allowed one to incorporate the ideals of their homeland with that of their new found home, America or Canada.