Ordering dessert at a restaurant with a group of friends/co-workers, only to recoil in horror as the others all politely decline. The shame reaches new heights once your order arrives and you have to eat it amongst the hawk-like gaze of everyone else at your table.
Jealousy for and desire to have another persons dessert afte recieving ones own. It is often brought about by feelings of inadequacy regarding the size, appearance, and taste on ones dessert, especially compared to the desserts of friends and family.