Some guy on YouTube who owns a company that makes cringy yet addictinginspirational videos. All of them usually have the same plot and message, even some videos being verbatim.
James: Bro, Dhar Mann is so cringe
Alexander: Yeah, but it is super addicting to watch
James: I know right
Grifter that makes "wholesome" videos to launder his image and shill himself. They're calculated to tug on the heartstrings just enough to make any critiques open to accusations of being cynical, trolls, or cyberbullies.