(Proper noun) A failed re-branding attempt by Vegemite's
Australian marketers, leading to further lost market share.
Aussie buyers hated the new name almost as much as the superior original
British product it ripped off, Marmite.
The strange tactic of turning silver medals into bronze was later adopted by Australian sports teams.
"They chose to mackle together a
bad name for an inferior copycat product that belongs in an incinerator" --The
British
"The name Parwill was somehow even worse than the taste of the
stuff" --Australians