The well is the shelf under the bar where they keep liquor at hand for mixing drinks. So, a well brand or house brand is the brand of liquor served when a customer requests a drink by its generic name (e.g. gin and tonic, scotch and soda). It's usually the least expensive brand served, as opposed to more expensive call brands.
by dianneordi June 15, 2008
The well is the shelf under the bar where they keep liquor at hand for mixing drinks. So, a well brand or house brand is the brand of liquor served when a customer requests a drink by its generic name (e.g. gin and tonic, scotch and soda). It's usually the least expensive brand served, as opposed to more expensive call brands.
by dianneordi June 15, 2008
by DianneorDi December 12, 2007