Top definition
Massive marketing promotions for products & services not yet available, or even given an availability date by the providing organization.
"I hope the size of the new iPhone isn't vapor-hype. The last one didnt' really give us anything new."
by uni-marketer February 20, 2012
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug