"It's great to be an asshole, but you don't want to be a total asshole. There's a balance that must be struck. Assholes who are total assholes suffer too much backlash for their nature and are generally considered insufferable by all. Thus, you must learn to follow proper asshole decorum and fall under the Goldilocks Zone of Acceptable Asshold'em. You have accomplished this when people say things about you like 'he's funny, but he's an asshole', or 'I like Dave, but he's kind of an asshole.' That's the Goldilocks zone. You want people to compliment you, or express fondness for you, but then immediately feel the need to point out that you're an asshole."
-- TJ "The Amazing Atheist" Kirk, "10 Rules Of Asshole Decorum"