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To make news stories about personalities, known as celebrities, whilst avoiding more obvious, more important or serious issues.

"The economy was still in deciline today..... however *Insert Celebrity Here* was seen out dating some other *Insert Celebrity Here* in a new dress, "What was she thinking??"".
Impropaganda is ideal for misdirection and misinformation.
by Timmy Factoid October 29, 2011
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