This person has exceeding normal levels of douchiness and gone to the upper limits of douchedom. This person is almost laughable because of the extreme amounts of doucheocity he or she displays.
Guys with balls hanging from his truck is hevay on the douche. People with personalized license plates are heavy on the douche. Guys who wear gold chains are heavy on the douche.
when you're holding up your phone and making faces at it, as though you are taking a selfie, but you're really taking a picture of the person across from you or the wall or anything else that seems interesting but you don't want to be caught dead taking a picture of.
This action is often made more convincing by wiggling the eyebrows or opening the mouth, to pretend you're trying to get a Snapchat filter to work.