This occurs when you are the last
person to make a positive comment on someone'
s social media page. Everyone is so infatuated with this
person and there are lots of positive comments! But then - it'
s like your comment is viewed as uninvited ("who is this?"), unenlightened ("didn'
t we just say that?") or as patronizing ("oh, of course you'd say that"). After your comment, all activity on the original comment stops
cold! You are the last person to leave a flattering comment, hence your text is the endfatuation!
Everyone is so infatuated with someone on a social media site but when you add your comment, further activity comes to a halt!
You agree with earlier post(ers) that this person really rocks at her
job in making the public aware of big companies contaminating ground
water with their waste
run-off. You chime in with an "attaboy!" comment, which becomes the endfatuating post - the last complimentary post.
Or you just add your complimentary comment about someone'
s looks today to the other comments already there, "
hey, looking pretty good today!" and the rest clam up, leaving you feeling like the red-headed stepchild ("Who asked you?"). Your comment is the endfatuation of comments.