A phrase used by a person who likes to eat shit, to some extent knows that eating shit is
bad for them, but doesn't acknowledge that
fact and therefore dismiss it.
It can be
seen as a modern analogy to Plato's cave.
Example (à la Patrick's wallet meme):
PC user: You know that the baseline Mac Pro costs 5 times as much money than a similarly-spec'd
windows based machine, right?
Apple user: Yup.
PC user: And you know that you can custom build your own PC, right?
Apple user: Yup.
PC user: And even get a similar Mac Pro computer case?
Apple user: Yup.
PC user: And configure it to run Mac OS?
Apple user: Yup.
PC user: Then why did you buy the Mac Pro?!?!??
Apple user: Cus I reject your
reality and substitute my own.
PC user: *facepalm*