Web Turf 

Your Web Turf is the web real estate about a specific company, person, topic or theme, which encompasses the following types of intellectual property:

Websites, Blogs, Social Media Profiles, Tweets, Videos, Live Streams, Photos, Articles, Columns, Internet Radio, Webcasts, Podcasts, PDFs

Phrase coined by dotJenna @ TheMarketingShop.com.

Hyperlocal content helps build the foundation of your "Web Turf."

Web Turf by dotjenna2 December 3, 2009