Noun: I tried to see if Urbaness was a word, and then saw UD had no definition. I had to make my mark on this glorious institution. Basically it's the noun version of Urban, and it's actually spelled Urbanness (thanks google)
John: The shear impact of London's urbaness floored me.
Mitch: *Urbanness*
John: You're an asshat Mitch
People in love with branding themselves for reasons of blogging or social media marketing. Urban: from the Latin word "urbs" meaning "city" plus "disease" meaning an annoying person.
Finding a credible writeramong the heaps of urbanease online can be overwhelming.