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When a celebrity, usually a rapper, is shot in the ass in an attempt to jumpstart a lagging career or attract otherwise elusive media attention.

The term is a reference to former Naughty by Nature frontman Treach who in 2006 appeared on an episode of The Sopranos as an unknown rapper who paid Bobby "Bacala" Baccalieri to shoot him in the ass in attempt to bring attention to himself.
Brooklyn M.C. Gravy was recentlyy Treached outside the Hot 97 Radio station.
by nah right April 27, 2006
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