When you believe you are engaging in a legitimate conversation only to find yourself staring down a sales pitch.

When you eat dirt for the first time and leave your family to build a shack in the woods

The act of getting loaded with gargantuan amounts of work before submitting a pitch to a potential client for business. Usually characterized by 4 am work schedules, take away meals, frequent cigarette breaks, long periods of sexual abstinence, disconnect from the outside world and a general frustration towards the act of existence. Most frequently observed in professions of advertising and consulting.