When a bro only texts a girl when he's lonely or needs attention. Usually he's inconsistent and keeps her on a rotation with other girls. Basically leading a girl on through text. No commitment.
"yeah, i'm not really looking for a relationship right now so I'm just keeping this girl on the line."
Originally coined by Joanlebaptiste of chaturbate fame as "Put that ass on that line". It was later modified by user _gustave to "On the line for that ass".
That girl just doesn't want to get with me. I'm on the linefor that ass.