Luxury Brand:
A company that doesn’t just sell products, but sells access. Often limits supply on purpose and picks who they sell to, turning shopping into a members-only club. Brands like Ferrari, Louis Vuitton, Hermès, Rolex, and other high-end watchmakers set strict standards for their customers — money helps, but being “the right type” matters more. Break their rules, damage the image, or don’t play the game, and you’re quietly chucked out of the club.
A company that doesn’t just sell products, but sells access. Often limits supply on purpose and picks who they sell to, turning shopping into a members-only club. Brands like Ferrari, Louis Vuitton, Hermès, Rolex, and other high-end watchmakers set strict standards for their customers — money helps, but being “the right type” matters more. Break their rules, damage the image, or don’t play the game, and you’re quietly chucked out of the club.
Lee: Bruv, I was watching YouTube the other day, and there was this top-tier car dealer in the UK. He pulled up to the Hermès luxury brand store in alright VW Golf, and they treated him like a peasant!
Frank: I see that, bruv! And then didn’t he come back later, with his Mrs in a Bugatti? And all of a sudden, they’re rolling out the champagne.
Lee: And then he just turned around and said, ‘Nah, keep your Birkin bags!’ and walked out LOL.
Frank: Well funny, init bruv LOL.
Lee: LOL.
Frank: I see that, bruv! And then didn’t he come back later, with his Mrs in a Bugatti? And all of a sudden, they’re rolling out the champagne.
Lee: And then he just turned around and said, ‘Nah, keep your Birkin bags!’ and walked out LOL.
Frank: Well funny, init bruv LOL.
Lee: LOL.
by Jamie Cheese January 22, 2026
Get the Luxury Brand mug.