hearts and minds 

The strategy in guerilla war of winning the support of the resident population by building schools and hospitals instead of conquering by brute force.

In reference to a particularly difficult city in Iraq,"It's a very primal fight," Colonel Davis said. "We don't do a lot of hearts and minds out here because it's irrelevant." (NY Times, 11/6/2005)

hearts and minds by John Heron November 6, 2005