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Uncle Roger's catchprase.
In Mandarin it is "āi yā" which means "Oh No!"
But Uncle Roger is Hokkien Chinese.

So In Hokkien Chinese, "hāi" means fucked up. "ah" is when something is done.
So the phrase "Haiyaa" means you did something fucked up.

It's not racist for non-Asian folks to say Haiyaa.
"Haiyaa is the MSG of words, it contain all the flavor..." "Your bus comes late, Haiyaa." "Your baby born with three arm, Haiyaa."
Haiyaa by agustin-harrison-69420 October 1, 2021
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"Haiyaa! This rice is too wet." said Uncle Roger
Haiyaa by saltyasian888 September 30, 2020
Related Words
Haiyaa haiya hayaa haiyah Haiyan Haiaan haiyang Hayaat Hiyaa Hiyaaa
An Asian slang to describe disappointment in something. Made famous by Uncle Roger (comedian Nigel Ng).
How could you drain rice with colander? Haiyaa!
haiyaa by MrTumi November 11, 2020
When your disappointed
Haiyaa, the bus come late
Haiyaa by Thisisnothing May 16, 2022
(Hi-yaa)
its used in a form of disappointment
(person 1) I support Jellybean!
(person 2)haiyaa..
Haiyaa by girlinmiddleschool May 31, 2022
Haiya is the opposite of fuiyoh and is the MSG of words. It is used when expressing extreme disappointment, frustration, etc. The word went from only being popular in middle-aged English speaking Asian groups to being appreciated by a wide range of people because of recent viral videos on Youtube by Uncle Roger, a persona created by an Malaysian British comedian, Nigel Ng.

"Everybody should use the word haiya to expand your vocabulary, no matter if you're asian, white, black, or green." -- Uncle Roger, 2020
"Haiya green again today, so sad."
Haiya by DonXnoD September 23, 2020
Haiyaaa, no MSG in this egg fy rice
Haiya by MrNobodyImportant November 29, 2020