A phrase popularized online following Nintendo's presentation of its Nintendo Switch 2 video game console on April 2, 2025. In the days following the presentation, internet users began flooding the comment sections of Nintendo’s social media posts with the phrase in order to protest the US$450 and US$70-80 price tags of the console and its games, respectively.
I watched the Treehouse live stream earlier this month and the chat was filled with nothing but people spamming “DROP THE PRICE.”
by CtrlAlt_Games April 12, 2025