When someone gets so lost in the fantasy land created around a situation that they become out of touch with reality, or in other words: getting lost in the sauce.
βThe owner of that local business was counting sheep when he thought he would be able to start operating scams on his clients while simultaneously increasing net salesβ
A term useally used for discribing sex but can be used for anying else.
Person A:You weren't suposed to count the sheep with her.
Person B:You call sex counting the sheep.
A:I call everything counting the sheep including people, Sheep