Verb. - To choose one's friends based on their race in order to end up with a thoroughly multi-ethnic social circle, with the goal of appearing as a sensitive, varied individual who doesn't see color. This is normally carried out by white people. Named after Benetton clothing company ads from the nineties, which were multi-ethnic to a fault. The word is rarely used by those who do it.

An offshoot of quirk hunting.
Ever since I told April that I have an Inuit pen pal, she's been begging me to show her his Facebook. She's just Benettonning.

Wesley went to a black mass to try and Benetton his circle of friends a bit. I don't think it's working.
by 11redred11 November 09, 2010
Get the mug
Get a Benetton mug for your barber Julia.
a high end clothing brand, more formally known as "United Colors of Benetton." The label originates from the infamous Benetton Family out of originally Treviso, Italy. Now, world-reknowned, Benetton sells bright, colorful, and sometimes ridiculous clothing for sometimes expensive prices.
Angelina: Luca, hav-a you-a been to-a Benetton lately?
Luca: No-a, I am-a too busy eating my spaghetti-a.
Angelina: That's-a ok, you can get the same-a stuff at Gap.
by Lauraaaaaaaa August 29, 2006
Get the mug
Get a Benetton mug for your sister Larisa.
When asked by the interviewer, "Do black women throw themselves at you?", Mayer responds: "I don't think I open myself to it. My dick is sort of like a white supremacist. I've got a Benetton heart and a fuckin' David Duke cock. I'm going to start dating separately from my dick."
by Lexluther March 04, 2021
Get the mug
Get a benetton mug for your cousin Vivek.
Promoting racial diversity. Representing a variety of ethnic and cultural backgrounds. Showcasing the color of skin over the content of character.
I think that judge wanted a Benetton Ad not an Iron Chef.
by metaball November 23, 2009
Get the mug
Get a Benetton Ad mug for your fish Zora.
Highly regarded clothing company noted for embracing different ethnicisms. Founded by Luciano Benetton In their ads can be found collections of individuals from diverse racial backgrounds, united and (usually) advertising clothing.
by she who says meow March 20, 2005
Get the mug
Get a united colors of benetton mug for your Facebook friend Bob.