Verb. - To choose one's friends based on their race in order to end up with a thoroughly multi-ethnic social circle, with the goal of appearing as a sensitive, varied individual who doesn't see color. This is normally carried out by white people. Named after Benetton clothing company ads from the nineties, which were multi-ethnic to a fault. The word is rarely used by those who do it.

An offshoot of quirk hunting.
Ever since I told April that I have an Inuit pen pal, she's been begging me to show her his Facebook. She's just Benettonning.

Wesley went to a black mass to try and Benetton his circle of friends a bit. I don't think it's working.
by 11redred11 November 10, 2010
a high end clothing brand, more formally known as "United Colors of Benetton." The label originates from the infamous Benetton Family out of originally Treviso, Italy. Now, world-reknowned, Benetton sells bright, colorful, and sometimes ridiculous clothing for sometimes expensive prices.
Angelina: Luca, hav-a you-a been to-a Benetton lately?
Luca: No-a, I am-a too busy eating my spaghetti-a.
Angelina: That's-a ok, you can get the same-a stuff at Gap.
by Lauraaaaaaaa August 30, 2006
When asked by the interviewer, "Do black women throw themselves at you?", Mayer responds: "I don't think I open myself to it. My dick is sort of like a white supremacist. I've got a Benetton heart and a fuckin' David Duke cock. I'm going to start dating separately from my dick."
by Lexluther March 5, 2021
Promoting racial diversity. Representing a variety of ethnic and cultural backgrounds. Showcasing the color of skin over the content of character.
I think that judge wanted a Benetton Ad not an Iron Chef.
by metaball November 24, 2009
Highly regarded clothing company noted for embracing different ethnicisms. Founded by Luciano Benetton In their ads can be found collections of individuals from diverse racial backgrounds, united and (usually) advertising clothing.
by she who says meow March 20, 2005