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BROMINATED VEGETABLE OIL 

Brominated vegetable oil (BVO) is vegetable oil that has had atoms of the element bromine bonded to it. Brominated vegetable oil is used as an emulsifier in citrus-flavored soft drinks such as Mountain Dew and Gatorade to help natural citrus flavors stay suspended in the drink and to produce a cloudy appearance.
Oh look that soda looks like it has "brominated vegetable oil" in it.
BROMINATED VEGETABLE OIL by Mulia August 21, 2006