The Mug is an advertisement often found below a definition on the website Urban Dictionary, along with a suggestion to purchase a (Definition Title Here) mug for your friend or relative. The price for a mug is $25. The Mug is entirely customizable. There is also The Shirt ($30) and The Sweatshirt ($48), both of which are customizable, but to a lesser extent.
Erdwitch Ople: "Did you get me The Mug I asked for?"
Grawdon Siltranter: "Dang, no, sorry. They were all out!"
Erdwitch Ople: "What about this one? It seems decent enough."
Grawdon Siltranter: "I'd agree! Let's buy it!"
Erdwitch Ople: "Thanks, Grawdon!"
guy 1: "Hey did you go to the University of North Texas?"
guy 2: "No why."
guy 1: "Why do you have their mug then."
guy 2: *Takes sip from unt mug*
guy 1: *Notices*
also guy 1: "This is why i'm in therapy."