Luv just means love, but there's a South African slang for it. Luv in SA means to pick someone up with your vehicle and drop them off to where they're headed.
Person 1: Hey ***, where are you off to?
Person 2: Oh I'm going to ***
Person 1: That's so far from here tho, do you want a luv?
Just like Sci Fi(science fiction), Luv Fi stands for 'Love Fiction'.
This is commonly depicted in motion pictures where its love story will not occur in reality.
Girl: I always cry whenever I watch that movie...T_T
Boy: Calm down, girl. It's just a Luv Fi movie which also means it'llnever happen to you.
A musical series created by Japanese hip hop artists Nujabes and Shing02. The series contains 6 parts which all tell a love story. Luv(sic) means a mistake or a mess up in a relationship.