The damage to hair that occurs from harsh shampoos, blow drying, hot irons (such as curling irons and
flat irons), friction (such as rough toweling, brushing, combing, pony tail holders, barrettes, etc.), styling products that contain chemicals which cause damage (such as
alcohol), environmental factors (such as sun, wind,
water and pollution). Daily Damage can cause hair to become dull, dry, frizzy, brittle and prone to breakage.