A person who is easily influenced by advertising, brand loyalty programs, and consumer trends, often to their own financial or personal detriment.
A term used derogatorily to describe an individual who uncritically and obediently buys products and services, often spurred by manipulative advertising tactics and corporate strategies, without regard to the necessity, quality, or ethical implications of their consumption.
A term used derogatorily to describe an individual who uncritically and obediently buys products and services, often spurred by manipulative advertising tactics and corporate strategies, without regard to the necessity, quality, or ethical implications of their consumption.
Every time a new phone model comes out, Jake camps outside the store overnight, wallet in hand, ready to trade his perfectly good current phone for the latest version—truly a good little consumer, faithfully fulfilling his role in the great corporate circle of life.
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