Abercrombie

Abercrombie & Fitch is the most popular and fashionable teen retailer. From humble beginnings Abercrombie has become a teenage Mecca. Originally A&F was a professional sporting goods store that outfitted some of America’s finest and most influential leaders and other wealthy patrons. In 1988, Limited Brands acquired the Abercrombie & Fitch name and carefully rolled out its new concept and created the Abercrombie & Fitch we know and love today. You can find Abercrombie & Fitch located throughout America in upscale shopping malls. The chain targets 18-24 year old college students from the upper-middle class, but it is more popular among middle and high school students. Abercrombie & Fitch promotes itself as a lifestyle brand, which is a brand that embodies the values and appeal of a desirable way of living. Stores have pictures of physically attractive models and they are carefully laid out. Merchandise is rotated so the regular customers always have a different shopping experience. The stores also are spritzed daily with Abercrombie cologne and feature loud dance music blaring though powerful speakers. Abercrombie stores also hire workers who embody the Abercrombie image; attractive, athletic, popular, enthusiastic, and outgoing. Abercrombie’s clothing is fairly predictable they feature common staples such as woven shirts, denim, miniskirts, cargo shorts, wool sweaters, polo shirts, and t-shirts. Labels on clothing reinforce the company’s image of as a casual luxury merchandiser and emphasize the quality and durability of the product. Careful marketing made the brand synonymous with wealth and status among young patrons. Abercrombie stores are easily recognized by a white facade, navy blue awnings, and solid metal and glass doors. The interior features gray walls, white molding, polished concrete and black wood floors, metal fixtures, and large pictures of scantily-clad models. Abercrombie & Fitch has been mired in controversy due to its ill-fated A&F Quarterly, accusations of discrimination against minority employees, and degrading T-shirts. The A&F Quarterly was a magazine/catalog sold from 1997 to 2003; it was released four times a year and included erotic photographs along with articles and advertisements for their clothing. After protests from religious organizations and other activist groups Abercrombie pulled the catalog from the stores, they then announced they were discontinuing the A&F Quarterly. Abercrombie has also been criticized for slogans on their clothing. Back in 2002 controversy erupted over shirts featuring racist caricatures of Asians and other ethnic groups. One shirt featured the slogan "Wong Brothers Laundry Service—Two Wongs Can Make It White" with smiling figures in conical hats, a 1900s popular-culture depiction of Chinese immigrants. That year A&F also created thongs for children that included phrases like "Eye Candy" and "Wink Wink" printed on the front. The shirts and thongs were taken down after many protests and boycotts across the country. In 2004 more controversy occurred due to a shirt featuring the phrase, "It's All Relative in West Virginia." West Virginia governor Bob Wise spoke out against the company for depicting "an unfounded, negative stereotype of West Virginia," but the shirts were not removed. Another incident involved a shirt with the phrase "L is for loser" written next to a picture of a gymnast on the rings. The company stopped selling the shirt in October of 2004 after USA Gymnastics started a boycott. In 2005 Abercrombie was the subject of a "girl-cott" due to degrading slogans such as "Who needs a brain when you have these?", "Available for parties", and “Blondes are adored, Brunettes are ignored”, they were pulled on November 5th after pressure from the media and activist groups. Abercrombie & Fitch has also been accused of discrimination against minority employees. . A 2004 lawsuit — Gonzales v. Abercrombie & Fitch — accused the company of discriminating against minority employees by offering desirable positions to white employees. Abercrombie decided to settle out of court the terms of the settlement included paying $40 million to rejected applicants and affected employees and create a force to promote diversity in their stores. Abercrombie & Fitch operates three additional concept stores: abercrombie (Abercrombie Kids), a smaller version of the original chain which aims to attract patrons ages 7-14; Hollister Co., which sells California-inspired apparel to attract patrons 14-18; and RUEHL, which sells business casual and leather goods to target ages 22-30. Abercrombie & Fitch has attempted to differentiate itself from its sister brand by raising price-points, introducing a line of higher-end merchandise called "Ezra Fitch," and establishing strategies to limit the intrusion of Hollister into key Abercrombie & Fitch markets.

Becka: OMG so do u want to go to Abercrombie this weekend ?
Tiff: Yah!! I can finally get those Ezra Fitch jeans I want!
Becka: Cool! I need to get a gift card and some polos

by bored2121 July 23, 2008

Abercrombie

A store for social rejects with money hungry parents who have nothing better to do than work. Teens who shop at abercrombie are often known to be the prep version of mall goths

kaitlyn: I really want people to see me as a prep.
sernah: Let's go to abercrombie.

by flawlesImprefection December 20, 2010

Abercrombie & Fitch

a place that sells over prices, ugly, cult clothing that shows you lack originality in how you dress and have too much money.

wow Abercrombie & Fitch clothes are ugly...

by maaaddddiieeee May 26, 2013

Abeer

Abeer is the most talented and creative person you have ever met. He is kind caring and works hard for his dreams and ambitions. He is outrageously handsome his features are brave and stunning. His personality is like no other. He is also the sweetest, most warm-hearted person ever. He shines light on every person he knows.

Hey Abeer! Wazzup?! Wanna do something creative?...

by TheMusiqBoi September 23, 2020

aberdeen

great city,full of nice people
"granite" city,capital city of oil in europe
great football team.
cove,torry,dyce,bridge of don all great places to go.
but like all places theres the bad parts .kincorth,were you will get muged.
aberdeen is a youth/uni free place.were its great for uni ppl to go out clubing,and the uni is one of the best in the u.k.

aberdeen gets called "sheepshaggers" no one knows why,mabey because there fields outside????
but if you call an aberdonian one he'll agree

"went to aberdeen the other day best day ever!!"

random "SHEEP"
aberdeen guy "why thank you :D"

by Dean McDougall August 21, 2007

abercrombie and fitch

1. Clothes worn by people ((usually teens)) who think that they are better than everyone else because their daddy can pay for all the paper shirts their hearts desire. Usually skinny,twiggy girls who walk in a syncranized group with COACH bags and burned hair from those god-damn straghtening irons.

2. Clothes worn by people who can't find their self image and believe that they must be "popular" and liked by "popular" people so they need to buy clothes that they think scream out, IM POPULAR!! LOOK AT MY SHIRT!! DO YOU NOTICE ITS FROM A&F!!! Girls who dont realize that these overpriced paper shirts dont make you popular but make you a sucker for the A&F company. And the girls who think that if their shirt has a microscopic stain that the whole world cares so they can't wear it.

3. Worn by girls who notice what everyone wears, when they wore it and how much money they have. Worn by girls who think they know everyone

1.
GIRL 1- OMG becky did you just buy that 100$ shirt? OMG!
BECKY- Yea why? my dad gave me like totally 500$ so who cares?
GIRL 1- I do... i have that shirt, you cant have it too, and you have money? ew its like all about the credit card!

2.
INSECURE GIRL 1- I have like 3 shirts from abercrombie. They are so cool, do you think i'll be popular?
INSECURE GIRL 2- I HATE YOU! your so lucky, you got how many abercrombie shirts?

3.
PLASTIC GIRL 1- wow, she like wore that outfit like 2 weeks ago? and she totally copied it from Melissa **rolls eyes**
PLASTIC GIRLS FOLOWERS- YEA... your so right... like eww

by Reilly February 21, 2005

Abercrombie

The official clothing of preppy little bitches

that kids wearing abercrombie, he must be gay.

by TheDude99 January 24, 2005