The term describes a strategy of name-leveraging: invoking celebrity or influencer names to artificially inflate interest in something unrelated, essentially borrowing fame to manufacture relevance. Its debut traces back to a Love Island promotional stunt, where a publication hard-launched a new couple but attached the names of the hugely popular pair “Nicolandria.” Even though Nicolandria had no involvement, their reputation was used as bait to boost visibility.
Of course he mentioned Olandria and Nic — he was trying to Nicolandria Effect that interview so more people would watch it.
The brand dropped Beyoncé’s name even though she wasn’t involved — classic Nicolandria Effect marketing.
She hashtagged Taylor Swift just to Nicolandria Effect her post onto the trending page.
That podcast keeps name-dropping Drake to Nicolandria Effect their episodes into virality.
The article had nothing to do with Zendaya, but the headline used her name to Nicolandria Effect more clicks.
Whenever his videos are tanking, he tries to Nicolandria Effect them with some random Kardashian reference.
They really tried to Nicolandria Effect this 💀
Not them pulling a full Nicolandria Effect 😭
When in doubt, Nicolandria Effect it
This headline is just a Nicolandria Effect in disguise
They thought the Nicolandria Effect would save it… it didn’t
Nothing but a Nicolandria Effect moment
The brand dropped Beyoncé’s name even though she wasn’t involved — classic Nicolandria Effect marketing.
She hashtagged Taylor Swift just to Nicolandria Effect her post onto the trending page.
That podcast keeps name-dropping Drake to Nicolandria Effect their episodes into virality.
The article had nothing to do with Zendaya, but the headline used her name to Nicolandria Effect more clicks.
Whenever his videos are tanking, he tries to Nicolandria Effect them with some random Kardashian reference.
They really tried to Nicolandria Effect this 💀
Not them pulling a full Nicolandria Effect 😭
When in doubt, Nicolandria Effect it
This headline is just a Nicolandria Effect in disguise
They thought the Nicolandria Effect would save it… it didn’t
Nothing but a Nicolandria Effect moment
by TJIris September 16, 2025
Get the Nicolandria Effectmug. A condition when a person becomes so addicted to something that he/she needs more and more to satisfy his/her demands to the point of absolute extreme, based on lyrics of song Stinkfist by Tool.
by Mower420 September 7, 2019
Get the stinkfist effectmug. A phenomenon observable in most online video games with competitive matchmaking and ranks, in which random players tend to be far more abrasive and uncooperative than those you meet in casual drop-in games or community servers, even ones hosting games in competitive format. This is counter-intuitive to the assumption that less mature players will be deterred by the stiff penalties for ruining matches, which turns out to grossly underestimate how consciously dedicated some people are to being awful.
There are a variety of reasons for this, not least of which is because clueless kids think they're going to be MLG esports pros and thus blame anything that goes wrong on you, regardless of how well anyone is actually doing, and frequently ragequit, leaving you unable to pick up the match. In higher ranks and tiers, it is common for players to not care about playing because they think too highly of themselves, while many players in lower ranks are using smurf accounts so they can grief newer players trying to git gud.
Named after FaZe Clan, a (real) professional esports team that many of the aforementioned clueless kids like to reference in their screen names.
There are a variety of reasons for this, not least of which is because clueless kids think they're going to be MLG esports pros and thus blame anything that goes wrong on you, regardless of how well anyone is actually doing, and frequently ragequit, leaving you unable to pick up the match. In higher ranks and tiers, it is common for players to not care about playing because they think too highly of themselves, while many players in lower ranks are using smurf accounts so they can grief newer players trying to git gud.
Named after FaZe Clan, a (real) professional esports team that many of the aforementioned clueless kids like to reference in their screen names.
Joe was warming up for a round of competitive Counter-Strike: Global Offensive by dicking around in some servers with custom game modes. He was having more fun here than he thought he would playing silly mini-games, but he was dragged away by his two friends only to end up in a lobby with a temperamental fourteen year old boy and someone with racial epithets in his name using micspam to blare references to stale Internet memes. The FaZe effect strikes again.
by dontkillalljewspls July 5, 2016
Get the FaZe effectmug. When a male is so aroused by a woman it feels as though the penis is strecthing out of its skin.
When a male becomes so aroused by a woman that minor or no contact will cause ejaculation.
When a male becomes so aroused by a woman that minor or no contact will cause ejaculation.
I was watching videos of Kylie Jenner modeling in a bikini and I felt the Kylie Effect and almost exploded out of my skin.
by Frandriguez May 5, 2025
Get the Kylie Effectmug. by Dieschorschs1 May 26, 2018
Get the pegasus effectmug. In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state.
Nick: Teach me the butterfly effect.
Ray: Love is a prime example of the butterfly effect. The insignificant action of the past can have a surmountable impact today, creating an incredible bond between 2 friends. Love you buddy.
Ray: Love is a prime example of the butterfly effect. The insignificant action of the past can have a surmountable impact today, creating an incredible bond between 2 friends. Love you buddy.
by Buggythegret June 13, 2022
Get the Butterfly Effectmug. Someone who ages rapidly and becomes heavily unattractive by the time they’re 40-45. Their peak age of attractiveness is 16-30. It’s an unfortunate disorder which commonly occurs in smokers and white men.
“Have you seen how Gregory Peck looks after his apperance in To Kill a Mocking Bird? He’s for sure gone through the Atticus Finch Effect.”
“Damn, I thought Paul McCartney from The Beatles was called the ‘cute Beatle’ for a reason. But now you can really see the Atticus Finch Effect in him.”
“Your mom has gone through the Atticus Finch Effect, she looks like shit now.”
“Damn, I thought Paul McCartney from The Beatles was called the ‘cute Beatle’ for a reason. But now you can really see the Atticus Finch Effect in him.”
“Your mom has gone through the Atticus Finch Effect, she looks like shit now.”
by VixenCloud October 17, 2022
Get the Atticus Finch Effectmug.