In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
by Idontsuckcock November 06, 2023
A trust whore is someone who gives out their trust and kindness for free. it's kind of like a regular whore but you don't see it as an easy first time, you see it as a person you can easily manipulate. so, be careful with who you befriend. you could end up a trust whore.
shortened version is "trore".
shortened version is "trore".
Person 1: I can't believe you're dating Person 3 for the fifth time, you know they manipulated you and stabbed you in the back for Person 4!
Person 2: I know they did, but I know what I'm doing. so back off. I don't care if they manipulate me for person 4, I trust them!
person 2 is a trust whore. I know who you are. but I'm not letting you know.
Person 2: I know they did, but I know what I'm doing. so back off. I don't care if they manipulate me for person 4, I trust them!
person 2 is a trust whore. I know who you are. but I'm not letting you know.
by OnyxLagger June 03, 2023
When the world ends and it's just you and your bro left in planet Earth you agree to have butt sex as long as one bro doesn't cum in the other bro's butt. Once there is insemination trust butt is over.
by Betty's crack August 27, 2017
Holy shit, it's like watching Jesus get flogged! That was brutal! That whole debate was just brutal!
Hym "Except I don't think I'd actually laugh at the sight of Jesus getting flogged. I might masterbate though, bah dum ts! Sad wank for Jesus! Why I don't trust the bible? More like 'why you don't want the sauce!' Got this nigga lookin like he never even SEEN a book!"
by Hym Iam June 19, 2024
Opposing views on acceptable behavior caused societal trust degradation between republicans and democrats.
The war produced societal trust degradation. Peace may not be possible.
The prevalence of negative news articles produced societal trust degradation.
While societal trust degradation seemed inevitable in modern society, Amish culture remained tight knit and safe.
The war produced societal trust degradation. Peace may not be possible.
The prevalence of negative news articles produced societal trust degradation.
While societal trust degradation seemed inevitable in modern society, Amish culture remained tight knit and safe.
by Ontological June 26, 2018