Anything that is even mildly progressive that the
American right doesn't like.
Examples:
Disney - Had a LGBT background character a few times.
Bud Light - Sponsored a trans woman once.
Target - Had pride merch in June once again just like every year, but it was only this year that conservatives made a fuss about it.
M&Ms - Temporarily changed the design of the
green M&M as a marketing stunt in order to distract from their allegations of child slavery.
"
M&Ms is so woke they changed the
GREEN M&MS SHOES!!! Damn liberals at it again!"
"You know that N&Ms has been accused of child slavery? That this is all just a distraction?"
"Shut up wokie!"