In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
Get the Trust the funnelmug. 
Get the Trustmug. When used as a sentence, it is often a means of convincing others to trust you in a similar way to the sentence "Promise."
It is often best said after saying the most fictional, untrustworthy, or otherwise most fabricated thing you can think of. Like me describing the definition of this word. Trust.
It is often best said after saying the most fictional, untrustworthy, or otherwise most fabricated thing you can think of. Like me describing the definition of this word. Trust.
Yeah, so I did not fill that wooden horse with approximately 25 ancient greek hoplite soldiers. Trust.
by MadlyL August 3, 2025
Get the Trust.mug. People know who they trust and who they don't, there's no point in trying to persuade or sway them into trusting you if they don't already.
by Solid Mantis February 19, 2021
Get the Trustmug. To create false trust in someone usually in an attempt to gain information, often a falsification of identity through media or in person is employed.
I told my sister over the phone I killed him. That wasn't your sister it was a cop using a false trust.
by WGstyles October 11, 2023
Get the False trustmug. by BumEgg July 25, 2023
Get the Bare Trustmug. Is not the reason companies are successful. Jordan Peterson is a liar. It SOUNDS GOOD... But that isn't actually what is happening. McDonald's is successful because people trust McDonald's. They have a mass-producable product that prioritizes expediency over quality. I go to McDonald's because I want a burger but not enough to keep the ingredients in my house and cook it myself. Or because nothing else is open at 1 in the morning.
Hym "What did you trust Disney not to do that they are doing now? You trusted them not to put gay characters in their shows and now the got them homos everywhere. Disney is successful because the carved out an early monopoly on children's shows and attached it to a theme park. You go to see Disney movies because you have kids and NOW you got to see Pixar movies AND Disney movies because you have kids. Now, you don't like Disney because you want to use entertainment media to control how your kids are going to think in the future and you're literally trying to extort them into not... Doing what exactly? Exalting or demonizing archetypes in accordance with the whim of a literal pretender?
by Hym Iam July 3, 2024
Get the Trustmug.