A popular and/or exciting trend. The only reason most people are excited about it is because of the peer-pressure or crowd mentality. Often used on streaming platforms as an on-the-nose way to pressure people into donating to a streamer.
People went crazy when Taylor Swift came to town, but most of them were just getting on the hype train.
by gamemasta pasta December 5, 2024

by Superbrowngirl Waco July 6, 2022

"She this or whateva" hype ya girl up
by Tammy kate January 9, 2019

by Get off your hype April 29, 2019

Massive marketing promotions for products & services not yet available, or even given an availability date by the providing organization.
"I hope the size of the new iPhone isn't vapor-hype. The last one didnt' really give us anything new."
by uni-marketer April 26, 2012

by SocioSully February 8, 2017

Why did Marvel have to release the second Captain America: Civil War trailer right before the release of Batman v. Superman: Dawn of Justice? Due to The Law of Conservation of Hype, some of my BVS hype has now been transferred to Spider-Man in the Marvel Cinematic Universe.
by amkwong July 23, 2016
