De Beering

The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.

A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.

by DemocracySold September 4, 2025

Manor Beer Pong

Immaculata's finest collection of male beer pong players. This elite group comes from the beautiful garden state and challenges any other group of beer pong playing teams. They are undefeated and are currently looking for a sponsor. Also known as "MBP".

The Manor Beer Pong team talks a lot of smack, but they have the pre-game work out, and the experience to back it up!

by Marc Palestini July 27, 2008

Cleaning Beer

A beer that you drink when cleaning

I will clean the kitchen but first let me grab a cleaning beer.

by Greatgreencabbage November 9, 2018

Beer Pennies

Miniature version of "Beer Pong."
Cups: Shot Glasses, or Similar Size
Replacement of Pong Balls: Clean Pennies
Set-up: 6 "cup" pyramid layout with 1 regular sized beer disbursed amongst the cups
Playing Area: Table Short Way, not Long Way. All allowable moves are table top only; steals, bounces etc., there are no saves from the pennies going into the cups.
Players: 2 or more
Beer Penny Winner(s): Eliminated all of the other teams cups
Beer Penny Loser(s): Must consume the rest of the winning teams beer filled cups

See the definition for Beer Pennies, similar to regular sized Beer Pong.

by alaskavalleygirl August 9, 2012

gold beer

gold beer cans, 20 cent refund instead of 10 cents

im buying gold beer because im trying to save a million in aluminium in emptys and 60000 wont fit in a one bedroom but 30000 will.

by Cody5050 November 28, 2020

Beer Casing

A verb used to describe the action of getting revenge on somebody for doing immoral or vile acts, purely in the name of justice, without breaking the law

Person 1: "Did you hear about the man who hurts others?"

Person 2: "Yes I did! We need to do a Beer Casing on him"

by Agent 08 August 1, 2025

Anchor Beer

A celebratory drink to indulge in EVERY time a ship's anchor is raised or lowered.

Captain Markus called for an Anchor Beer after the crew moored the ship for the night.

by Ottomom November 19, 2011