A client when buying your product or service can experience a negative cost if the benefits from using your product or service are greater than its cost. A negative cost can also result from a reduction in their costs from the use of your product or service that is greater than the cost of buying the product or service from you or it may result from some combination of higher benefits and lower costs.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
“A minor soccer team organizer approaches a professional team for a donation to help with their upcoming tournament. Instead of just giving them money, the pro team gives them tickets at a discounted price (say $25 each) which they in turn sell at full retail price (say $45 each). They keep the difference. Their cost for each ticket is a negative cost, i.e., -$20. This also turns all the local minor sports teams, the players, their moms and dads, grandmothers and grandfathers into a new sales channel for the pro team which helps to fill their arena or stadium. It also teaches the kids about entrepreneurship and self-reliance and they come to understand the maxim: ‘Give a person in need a fishing rod, not a fish.’”
by Prof Bruce October 30, 2009
Get the Negative Costmug. The belief or proposal that the thirteenth amendment to the United States Constitution should be abolished, therefore reinstituting slavery; following the logic that Abraham Lincoln was so tall because he was in fact a black man selectively bred for height who escaped slavery and posed as a white lawyer from Illinois with the goal of becoming president and irrationally freeing the slaves
"Although they are publicly supportive of minorities, conservative Republicans believe strongly in the negative 13 platform."
by Matt Wood May 9, 2005
Get the Negative 13mug. Chick 1: Hey I heard you and that dude are going out.
Chick 2: Negative Ghostrider, I did him, I wouldn't date him!!
Chick 2: Negative Ghostrider, I did him, I wouldn't date him!!
by jackal88 May 1, 2010
Get the Negative Ghostridermug. Describes the situation where someone shaves their sideburns above the hairline . the reasons for this are unclear, but may be a protective mechanism against inadvertently displaying ginger burns.
Did you see our bosses new haircut?
Yes he's certainly gone a bit razor happy, he now has negative sideburns.
Yes he's certainly gone a bit razor happy, he now has negative sideburns.
by Meera Swami January 29, 2007
Get the negative sideburnsmug. WOW, Tristan Watson has negative swag. Homeboy tripped kicked out his own feet in the process of whiffing a simple pass.
by /?? February 11, 2009
Get the Negative Swagmug. by Bungalow Bill November 2, 2001
Get the negative featuremug. occur when the side burns are cut even with the top of the curl of the ear or shorter. Sightings are primarily in rural and suburban areas, but every once and a while urban sightings happen.
by the wolf-man April 4, 2009
Get the negative sideburnsmug.