(
RED) is a brand created to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)
RED branded products. A portion of profits from each (PRODUCT)
RED product sold will go directly to the Global Fund to invest in African AIDS programmes, with a focus on women and
children.
Bono and Bobby Shriver, Chairman of DATA (Debt, AIDS, Trade Africa), created (
RED) to engage the private sector in the fight against AIDS in Africa. Our launch partners include: American Express, Converse, Gap, Giorgio Armani and Motorola. Discussions are ongoing with other potential partners.