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jumped the shark 

Refers to a 1970's TV sitcom. It had a main character known for being the Coolest guy on TV (The Fonze). As the series entered one of its last seasons, the writers had this oh-so-cool guy waterskiing in his trademark leather jacket, to jump a shark. It was truely the moment when the series went downhill from there and was soon mercifully cancelled.
Rober Jordans book series 'The Wheel of Time' jumped the shark in book four and has gotten worse ever since.

jump the shark

Refers to the specific moment when a TV show goes downhill. From the Happy Days episode where Fonzie overcomes his fear of sharks by jumping over one while wearing water skis.
jump the shark by Christopher Tam October 20, 2003

Shark in the water

"sharks in the water" refers to the other women in a relationship that a girl knows are there.
-"Why're you leaving him? You guys were so good together."
-"He thinks I'm too stupid to realize there's a shark in the water, I know he's going over some other girls place."

JUMP THE SHARK

when something stops getting better and starts getting worse
The Jump The Shark website, jumptheshark.com, jumped the shark when it was bought by TV Guide.
JUMP THE SHARK by bill ellis February 6, 2009

there’s a shark in the water 

Bruce: Yeah, sí I just broke up with my gf.
Hugh: There’s a shark in the water!

Humping the shark 

The act of reviving or perpetuating a once relevant TV program, movie franchise, etc. that has already passed its peak (i.e., jump the shark) in the selfish hope of getting more money or compensation (e.g., fame) out of it. Ultimately, the perpetrators/propagators get a nasty surprise when they find out the "shark" is no longer fit for "humping".
"Did you hear they're making a film about golden retriever puppies that play rugby? It's called 'Scrum Buddies'."
"Wow, those guys sure are humping the shark with all the 'Buddies' movies."
Humping the shark by HomeSchool April 28, 2013