the act of creating a small organization and making it appear to represent something popular for the purpose of promoting a particular entity, cause, etc. (a play on grassroots in the sense of a popular movement originating among the common people, ultimately from AstroTurf, a brand of artificial grass)
The practice of astroturfing a widely used form of propaganda, as evidenced by the media coverage it receives.
by The Return of Light Joker January 17, 2009
Get the astroturfing mug.The combination of astroturf and TERF. The spamming of feminism-themed transphobic opinions in media at a scale disproportional to actual opinion.
With recent polls suggesting that more women are accepting of trans women than not, what we see on Twitter every day may as well be astroterf.
by Artoria2e5 January 30, 2022
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A large-scale implementation, in cloud-like proportions, of mechanical-turk workers.
by Leif S. January 10, 2019
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Get the asstroturfing mug."Astroturfing" is the act of trying to boost one's image online with fake comments, paid-for reviews, made-up claims and testimonials.
by Guido1 March 26, 2010
Get the Astroturfing mug.a form of propaganda whose techniques usually consist of a few people attempting to give the impression that mass numbers of enthusiasts advocate some specific cause. This is often done by conjuring up a phony organization(s) that never existed.
"David Axelrod, the TOTUS's Minister of Propaganda and the man behind the teleprompter, is the king of astroturfing."
by Higg - penna. April 23, 2009
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