In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
Get the Trust the funnel mug.A two man job where one person (A) excretes into a toilet, while the other person (B) urinates in the mouth of the excreter. The urine is then passed through (A) and urinated into the toilet. A innovative solution to classic "one restroom" issue.
by The Brainrot Bard November 14, 2024
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funner
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A metaphorical process that many privileged expats - often from countries like Australia or France- who move to Berlin for the vibes. It describes the predictable trajectory of initial excitement and exploration, often characterized by partying and casual drug use, which escalates over time. Many find themselves burned out after a couple of years, losing their sense of purpose, and ultimately leaving Berlin more confused than when they arrived.
They treat the city as a disposable playground, diving into its nightlife and drug culture with little regard for its actual residents or community. Many of these expats identify as leftists and engage in performative activism but fail to acknowledge their role in contributing to gentrification and other systemic issues.
They treat the city as a disposable playground, diving into its nightlife and drug culture with little regard for its actual residents or community. Many of these expats identify as leftists and engage in performative activism but fail to acknowledge their role in contributing to gentrification and other systemic issues.
They’re totally in the Berlin Funnel—moved here for the vibes, started partying every weekend, and now they don’t even remember why they came.
by Zeggy-Stardust December 27, 2024
Get the The Berlin Funnel mug.1. A sarcastic phrase that means someone isn't funny. For example, if someone you hate says a terrible joke (or anything they say that is an attempt of being funny), don't laugh and say "You're a funny guy."
2. A way of calling someone weird. For example, if someone does or says something odd, add that they're a funny guy.
2. A way of calling someone weird. For example, if someone does or says something odd, add that they're a funny guy.
1. Person 1: "Wanna hear a pizza joke?"
Person 2: "Sure."
Person 1: "Nevermind, it's too cheesy."
Person 2: "You're a funny guy..."
2. Person 1: *Steps on dog poop and smells it* "These droppings must be from a Pitbull!"
Person 2: "You're a funny guy"
Person 2: "Sure."
Person 1: "Nevermind, it's too cheesy."
Person 2: "You're a funny guy..."
2. Person 1: *Steps on dog poop and smells it* "These droppings must be from a Pitbull!"
Person 2: "You're a funny guy"
by urbandihtionary March 5, 2026
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This term is used situationally, especially in recent times on social media to define how someone can enjoy a piece of content even if it betrays their own beliefs.
This term is used situationally, especially in recent times on social media to define how someone can enjoy a piece of content even if it betrays their own beliefs.
Person 1:*laughs at AI video*
Person 2: “I thought you hated AI?”
Person 1: “I do, unless it’s used in a funny way, such is the rule of funny.”
Person 2: “I thought you hated AI?”
Person 1: “I do, unless it’s used in a funny way, such is the rule of funny.”
by Sqeegz March 20, 2026
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by Angel234IsTheDarkSeraphim April 1, 2025
Get the `~`Act`~`Funny`~`Act`~` mug.