The slow build-up to a frenzy of "published", "grass-roots" media snippets (news items, trailers, seemingly innocuous and random "facts" about people or media) in the run-up to the release of a new movie, song, or other media.
January 2014: Hey, did you read this funny thing about the upcoming Star Wars movies?
August 2014: Woah! Someone captured drone-cam footage of the Millennium Falcon from the new Star Wars movies!
November 2014: Jeezy-Creezy, check out this stolen footage of the new Star Wars movie! It almost looks like viral chumming!
August 2014: Woah! Someone captured drone-cam footage of the Millennium Falcon from the new Star Wars movies!
November 2014: Jeezy-Creezy, check out this stolen footage of the new Star Wars movie! It almost looks like viral chumming!
by slaterusa November 9, 2014
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Get the Chum about mug.When you’re voice chatting on discord, and that one dude everyone hates is eating chips or screaming into the mic.
Christopher: EAT MY ASSSSS
Dan: We’re gonna ban you, Chris.
Christopher: Why?
Dan: Because you’re being a voice chum
Dan: We’re gonna ban you, Chris.
Christopher: Why?
Dan: Because you’re being a voice chum
by bitchhhhh69 April 8, 2019
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Get the chum yum mug.Ninja: "I can deal with how vile shit shuriken are, but I draw the line when it comes to chum chucks."
by mBmD August 2, 2012
Get the chum chucks mug.A planned social interaction, typically involving multiple people, where participants verbally engage with one another for an extended period of time.
by Tbone Steak April 10, 2023
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