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The slow build-up to a frenzy of "published", "grass-roots" media snippets (news items, trailers, seemingly innocuous and random "facts" about people or media) in the run-up to the release of a new movie, song, or other media.
January 2014: Hey, did you read this funny thing about the upcoming Star Wars movies?
August 2014: Woah! Someone captured drone-cam footage of the Millennium Falcon from the new Star Wars movies!
November 2014: Jeezy-Creezy, check out this stolen footage of the new Star Wars movie! It almost looks like viral chumming!
by slaterusa November 09, 2014
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Apr 22 Word of the Day
When you eat dirt for the first time and leave your family to build a shack in the woods
Bro since I got dirtpilled on Tuesday I have made sooo many worm friends and made them soo many little houses to get married in. Me? Lonely? No you’re the lonely one u lawn owning freak
via giphy
by ecogoth December 30, 2020
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