This is how it was used in a recent earnings call:
I think you talked about being very conservative in terms of ad load. Could you quantify a little bit how you think about your ad load versus what else is out there in the industry, say, Facebook's 5%, how we should think about where your ad load is versus there and versus where it could go in the future? And then any quick comments on the adoption of the Amplify product?
As it relates to ad load, we're not going to share a specific number. But I think if you were to just look at the ad load even as a user, you would see that it's very light. And as I said, light relative to others in the industry, and we believe very much even on an absolute basis. So we're very cognizant about that ad load. And as far as taking ad load up, as I mentioned, there was a modest increase in Q4. That was again largely driven by the fact that we had high-quality advertiser demand and, therefore, high-quality relevant ads to share with our users. So we look at that as a key component in how we would drive ad load going forward.
I think you talked about being very conservative in terms of ad load. Could you quantify a little bit how you think about your ad load versus what else is out there in the industry, say, Facebook's 5%, how we should think about where your ad load is versus there and versus where it could go in the future? And then any quick comments on the adoption of the Amplify product?
As it relates to ad load, we're not going to share a specific number. But I think if you were to just look at the ad load even as a user, you would see that it's very light. And as I said, light relative to others in the industry, and we believe very much even on an absolute basis. So we're very cognizant about that ad load. And as far as taking ad load up, as I mentioned, there was a modest increase in Q4. That was again largely driven by the fact that we had high-quality advertiser demand and, therefore, high-quality relevant ads to share with our users. So we look at that as a key component in how we would drive ad load going forward.
by Ed Lorde February 6, 2014
Get the ad loadmug. That uncomfortable feeling you get as last nights dinner leaves your body despite your best attempt to clench the butt cheeks
by thehockeydude December 6, 2016
Get the load in the pantsmug. by bagizba May 11, 2009
Get the Load Wearermug. by Showerbtwdks June 6, 2018
Get the internal loadmug. by letsgetitagain March 5, 2009
Get the phantom loadmug. When a guy cums inside a girls pussy multiple times and doesn’t stop. Pumps the pussy full of cum loads.
Guy: Dude, I hooked up with this girl last night, and I was pumping loads inside of her.
Friend: Nice dude!
Friend: Nice dude!
by Tigers09 March 20, 2022
Get the Pumping Loadsmug. To drink so much that one would think you have consumed the equivalent volume of alcohol which could be stored on a container ship.
by Craigger May 13, 2005
Get the boat loadedmug.