The phrase was first coined by brand Sally Hansen, which was founded by a self-made woman (Sally Hansen) in 1946, to refer to self-made women taking beauty into their own hands, and was launched as an advertising campaign by the Sally Hansen brand in 2017. The concept is based on research that beauty is much more meaningful, fulfilling and empowering if you do it yourself.
by selfmadewoman September 27, 2017
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by A Man Who Is Wise June 20, 2025
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by Dave fowler February 7, 2023
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