In any
game, particularly video games, an exclamation
said to oneself after losing or getting killed while going after a bonus objective or points. Used as a reminder to focus on the main directives after the fact.
Alternatively,
said to a teammate who gets killed while doing so.
Orginated from Pac-Man, where you earned bonus points for eating the fruit.
"Dammit,
Matt, I told you not to worry about looting the
corpse until after we killed all the thugs! Now we're both dead! Fruit,
Matt! Fruit!"